Traits of an Ideal Real Estate Agent

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Real estate agents, just like other marketers usually promote themselves via yard signs, online advertisements, email marketing newsletters, as well as sponsored benches. Cutting through all the advertisement white noise and finding the correct agent could be a little difficult to do. Stephen Brobeck, the executive director of Consumer Federation of America says that information about real estate agents is usually very scarce compared to other service professionals. However, there are still ways to carefully analyze a realtor’s record as well as his potential. Below are 7 different ways of finding a great real estate agent irrespective of whether you’re looking to buy or sell a home.

  1. Get in touch with the agent’s recent clients
  2. Check the validity of the agent’s license
  3. Awards, if any. They reflect the agent’s credibility
  4. Select an agent with the right credentials
  5. Gauge the experience that the agent has had
  6. The agent’s current listings
  7.  How knowledgeable about the area is the agent
  1. Get in touch with the agent’s recent clients

Tell your potential agent to give you a list of the property that they’ve listed and ultimately sold in the previous year with the contact information of his clients. Once you get in touch with the past clients, ask for these 2 numbers – The asking price of the sale as well as the sales price. If you’re selling, make sure you ask whether the previously sold properties have any commonalities with yours in terms of price and other key features. You want a specialist, not just a regular working professional.

  1. Check the validity of the agent’s license

Check whether the regulatory body of your state has granted the agent you’re screening, a license or whether he has any disciplinary actions or complaints against him. Such information will likely be posted online so you have access to it.

  1. Awards, if any. They reflect the agent’s credibility

Ron Phillips, a past president of the National Association of Realtors vouches for the fact that awards given by peers count. One such award that counts is the “Realtor of the Year” award which is given by the state. Phillips also goes on to say that the agents are best judged by their peers which is a huge endorsement.

  1. Select an agent with the right credentials

Just like doctors, real estate agents have specialties too. A lot of these are additionally trained in these areas of specialization. The abbreviation after a real estate agents name can indicate that he has taken certification in a specific area of real estate sales.

  • CRS(Certified Residential Specialist) – Specializes in handling sales of residential property.
  • ABR(Accredited Buyers Representative) – Specializes in handling buyers during transactions.
  • SRES(Seniors Real Estate Specialist) – Specializes in handling buyers and sellers who are senior citizens.

The most important trait to look for is that the agent has formally pledged to conform to the code of ethics.

  1. Gauge the experience that the agent has had

A state licensing authority often will be able to tell you how long an agent has been working for. You could also ask the agent directly. A threshold to maintain is 5 years. Anything below that suggests that the agents are using you like a project to gain learning experience from. Ultimately you want someone who has an expertise in a particular area and range. You can also ask the agent to demonstrate his knowledge of the homes in the area as proof of his knowledge.

  1. The agent’s current listings

 Check out the agent’s listings. Places to look for are the agency’s website and other sites like which are linked to a database of properties in multiple listings. Since most buyers start their search online, they tend to look for an agent who leverages the internet to give an attractive presentation. The first impression, as we know it is extremely important. Compare the agent’s listings to the property you want to buy or sell. You may want to check if they are in the same area or if they’re in the same price range. Does the agent have enough listings to insinuate a healthy, growing business but also not too many for you to wait for weeks on end for him to call you back?

  1. How knowledgeable about the area is the agent

A great agent must be aware of neighboring properties in a particular area. He must be able to mention a house in your locality that got sold recently or is for sale. For example, if he’s dealing with Heritage Creek in Pennsylvania, he must also be aware of neighboring properties like Warminster, Pennsylvania Real Estate. If the agent can give you a few details about the property concerned it means that he or she has great knowledge about your locality. You want someone like that who’s on top of his game.


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